Who Is An Asian American - 1566 Words

Who is an Asian American? The name â€Å"Asian American† holds different meaning to people. According to Tamura (2003), â€Å"Asian American is a relatively recent term that was first used by non-Asians and then adopted by Asian American themselves during the late 1960s in the heyday of ethnic and political activism† [†¦] (Tamura, 2003). The simplest definition of an Asian American is an American with an Asiatic background. Therefore, making assumptions about an Asian would be absurd because the term is broad and covers many races. Behind the Asian identity are distinctions like nationality, origin, language, religions, and culture. Within the Asian ethnicity are races including Chinese, Japanese, Koreans, Filipinos and more. Asian Americans arrived in the United States in the 18th century. The Chinese came to America during the 1850s California gold rush, and it was between forty and sixty years later that the Japanese, Koreans, and, Filipinos began to arrive on the West Coast. After having arrived in America, Asian Americans faced issues like racism, unemployment, being forbidden from schools, denied citizenship, and more. Parrillo states â€Å"This view of the United States as a temporary overseas job opportunity-together with the racism they faced-led the early Asian Immigrants to form sub-societies.† (Parillo, 2012). Similar to the foreigners in the U.S, most Asian Americans returned to their home country after earning enough money, while some live and worked in America. One of theShow MoreRelatedAsian American And Asian Americans Essay1560 Words   |  7 PagesAlthough Asian Americans comprise only about 5% of the U.S. population, this group is the fastest growing segment of American society . Despite such rapid expansion, Asian Americans are widely underrepresented throughout media, whether in television, cinema, or literature. Moreover, there are different stereotypes associated with Asian Americans. One of the most pervasive stereotypes details how Asian Americans are a â€Å"model minority†. In essence, this myth describes how anyone who is Asian American willRead MoreEssay about The Media as a Mirror of the Asian-American Women1566 Words   |  7 Pages21st century Hollywood movies of Asian American actresses. After watching those movies, what might the researchers conclude about the characteristics of Asian American women in the movies? Certainly, they will view Asian American women as sexual and erotic objects of the society that white men can score with ease. Why do I assume they will think that way? The answer is a simple, yet controversial one: mostly, the media, as the history proves, portrays Asian American women either as erotic sex slavesRead M oreAsian American Stereotype1112 Words   |  5 Pagesstereotypes of Asian Americans have dramatically changed from being viewed as uneducated poor laborers to being characterized as successful educated minority. It has changed from negativity to positivity. According to the article â€Å"Outwhiting the whites†: An examination of the persistence of Asian Americans model minority discourse, Asian Americans were stereotyped as the â€Å"Yellow Peril† before. It was a fear that Asian Americans were going to take power in America. Japanese Americans had lost a lotRead MoreEssay on How Asian Americans are Portrayed in Hollywood Movies1269 Words   |  6 PagesAsian American actors and actresses are portrayed in Hollywood movies as always being the silent and yielding foreign victims to social injustice and prejudice. Whether or not these depictions are true, they are nonetheless stereotypes that Hollywood producers have come up with. According to the US Census in the year 2000, Asian Americans make up 4.2% of the entire American population, and knowing that most Asian Americans live on the west and east coast of the United States, many Americans livingRead More Asian American Experience Essay1642 Words   |  7 PagesAsian American Experience The pain and the suffering, the oppression, and the exclusion all describe the history of Asia America. When they arrived to the United States, they become labeled as Asians. These Asians come from Japan, China, Korea, Laos, Thailand, and many other diverse countries in the Eastern hemisphere. These people wantedRead MoreThe Race Of American History1490 Words   |  6 PagesWho’s next? It seems that the issue about race in American history never reaches an endpoint. The intersection of race, gender, contradiction has been continually crucial to shape the identity of minority American. As early as the first wave of Asian immigrants, Chinese immigrants, arrived in west coast, Asian Americans was haunted by anti-Asian movement and intense hostility. Foreign Miners’ Tax passed in 1852 was a representative of racial campaign between whites and nonwhites. The requirementRead MoreThe Dreamland Battle : Miss Saigon, Representation And Opportunity1498 Words   |  6 Pages casting opportunities for Asian-American actors in New York, where Asian productions are rarely produced. The last Asian Broadway production, Allegiance, ended its run February 2016, starring Lea Salonga, the first Asian actor to win a Tony Award for her groundbreaking performance as Kim in Miss Saigon in 1991 — twenty-six years ago. Not until 2015 had Ruthie Ann Miles won a Tony for The King and I and joined the Tony club as the second Asian actor. For years, roles for Asian actors are extremely limitedRead MoreMovie Review : Awesome Asian Bad Guys1721 Words   |  7 Pageswhat happens to the Asian villain who only have less than three-minute show time in the movie? Awesome Asian Bad Guys is the first feature-length movie released in 2014 by National Honor Society perhaps has the answer. This film pays tribute to all of the Asian American actors and actress who have roles as bad characters in classic movie during 80s and 90s. It also examines the lack of representation for Asian American in media well as combating stereotypes. This film â€Å"Awesome Asian Bad Guy† is originatedRead MoreEssay on Asian American History914 Words   |  4 Pagesimmigrants who were initially heterogeneous with their own distinct backgrounds. Corresponding to that fact, racial discrimination has been significantly reduced within â€Å"melting pot†, in which people gradually understand the differences between them without aversion. However, back in the past, many Americans conceived of Asians as strangers. They were not willing to understand and embrace the biological and cultural differences that set Asian immigrants apart from Europeans and early Americans. CoolieRead MoreAsian American Stereotypes822 Words   |  4 PagesAsian American Stereotype Every day we all suffer from stereotypes most get affected or not. Depending on your race involves to the expectations others expect from you. Asian American education and success stereotypes that are negative or positive raises the stress among them compared to other race. This topic fulfill the essay requirements since it is a social issue that Asian Americans go through every day. The whole point of Asian American stereotypes is that everyone expects a lot from the

The Police Arresting A House - 2425 Words

Imagine the police arresting a house. The owner of this house is not in trouble, just their house. This is asset forfeiture at its finest. Asset forfeiture has a wide range of main points to discuss as well as a numerous amount of sub-topics. This form of government control makes a very strong point about how powerful the government has become and how easy it is for them to over-power American’s today. On the other hand, it shows how dedicated law enforcement is to decreasing the crime rates in multiple areas of the country. With that said, there are several viewpoints on asset forfeiture and how it affects Americans as a whole. A few of these viewpoints is that civil asset forfeiture comes with the implication that police just take†¦show more content†¦How can police try and eliminate drugs from the community if they cannot properly follow procedures that enable them to do so? Most civil cases are very limited in the area of ceasing particular property assets because the owner could possibly not have had anything to do with the actual crime or have any previous criminal activity. Civil asset forfeiture requires a stronger connection to the crime than criminal because it is their property that did the wrong doing (McCaw, 2011). Criminal cases on the other hand have a huge range of potential ceasing opportunities. Each one of these asset forfeiture procedures follows a very specific set of regulations outlined in the forfeiture laws. People tend to have a problem with these laws because â€Å"the proceedings take away a person’s 4th and 14th amendment rights outlined in the constitution† which leave most Americans’ very upset and can lead to homelessness in certain situations (Helms Costanza, 2009). This is one reason that asset forfeiture is such a controversial issue. Another reason that people are starting to underestimate the government is because they are not properly educated on the topic. Police and government officials â€Å"have been utilizing asset forfeiture laws for over a couple hundred years† resulting in a long history of people hating the police (Schaldenbrand, 2010). Having been using these laws for 200+ years, the law enforcement agencies have found numerous loopholes in the

Organizational Impact of Job Dissatisfaction-Samples for Students

Questions: 1.Examine the factors that causes job satisfaction. 2.Evaluate the Organizational impact of job dissatisfaction. Answers: Introduction The main aim of this essay is to scrutinize the factors of job satisfaction along with assessing the impact on the organization due to job dissatisfaction. Therefore, this essay will first discuss what job satisfaction actually describes as well as its importance. Followed which will examine the causes of job satisfaction and the impact of job dissatisfaction on the organization will be analyzed briefly. Job satisfaction is the feeling of gratification or a sense of achievement that an employee obtains from his or her job. Therefore, this helps in shaping to what level a person likes or dislikes their jobs (Hlsheger et al. 2013). However, Job satisfaction plays an important role in organizations because it lowers turnover as well as gives high productivity, as employees who are satisfied are less likely to leave their job and will have a tendency to achieve higher productivity. Keeping employees satisfied will increase sale, lower costs as well as stronger bottom line. Satisfied employees will also increase the benevolence of the organization (Clark, Georgellis and Sanfey 2012). 1.Cause of job satisfaction Bang, Ross and Reio Jr (2012) said that as employees spend maximum of their waking hours in their workplace thus, money could never be their only factor that causes job satisfaction. Therefore the factors that can cause job satisfaction are as follows- Work culture According to Belias and Koustelios (2014), when employees like their teammates or their co-workers and find harmony among their peers as well as their supervisors, they inclined towards being more satisfied at work. However, employees are happier when they are connected with their coworkers and widen personal relationships. Not only their peers or teammates at work but their satisfaction level also depends on how well they coordinate with their immediate supervisors. Moreover, at the time of recruitments the organizations should hire employees as well as managers who have similar backgrounds and feel with that of their current staffs so that they can easily fit in with the companys culture. Job design Employees are more satisfied if they find their work interesting. As Wood et al. (2012), stated that if employees have firm amount autonomy in the organization related to their job then it is likely that they will not only help develop their own challenges but also find ways in prevail over the obstacles which ultimately takes them towards satisfying work experiences. Various challenges that employees encounter with at their workplaces along the diversified works they get daily makes their work even more interesting. There are many jobs, which cannot lead to a diverse workday, then in those cases the supervisors, or the managers must search for ways to enhance the challenges for the employee, which show a discrepancy in their everyday routines to provide the employees with a variety of responsibilities. Rewards Many researchers say that pay might not be the only focus for job satisfaction but it is definitely one of the factors for satisfying employees. Incentives which include bonus, pay arise, often direct employees to conquer poor attitudes towards their co-workers and less enjoying areas of their work. Terera and Ngirande (2014) stated that when employees receive rewards because of their dedication and sincerity towards their jobs, they are a lot more satisfied with their jobs. Incentives also includes receiving a better office space or a number of more paid vacation days which can increase the employees job satisfaction level a lot more. Moreover, job satisfaction level also increases when stock options or profits are shared with the employees by the organization. Being fair Job satisfaction increases when organizations are fair with their employees because any kind of favoritism can drastically down fall the job satisfaction level of the employees. If workers started, realizing that no matter how productive they are their organization will be biased towards them then the employees level of satisfaction decreases and they started feeling detached from their workplace (Wang and Hsieh 2012). Therefore, if organizations are fair towards their workforce then the job satisfaction will be high because employees will feel that their contributions will be recognized. Anticipated growth Another factor, stated by Wu and Griffin (2012) which causes for job satisfaction, is the opportunity to grow each day in their professional area. Every employee has an aspiration that they will become better in their jobs day after day thus, if employees are kept on one place for longer time period then they can never get the opportunity to grow and naturally they will not feel good about it either. Therefore, if this continues for almost a year then it is natural that they will be demoralized. Therefore to remain satisfied in ones job employees must be given promotions or increments, which will make them feel that they are getting the returns for their hard work that will even more encourage them to do more for the organization. Initiation and leadership Job satisfaction is caused when employees get equal number of opportunities to present their talent, can take the lead and further commence the changes in the workplace. In organizations where their employees are never asked for any kind of suggestions or feedbacks or the organization is not bothered about communicating their decisions with their employees or there are only selected few employees who lead the team then in such cases it has been found that the job satisfaction will be less. In such cases, employees always consider themselves as machines that just follow orders from their high authority and are not eligible to give their opinion (Atmojo, 2015). Personal interests and Hobbies Job satisfaction is there when employees follow their hobbies or interests as their profession. In such cases the job will not be a job for them rather it will be close to their interests for making money. However, for such employees whatever they do will not be for any kind of promotion or reward but rather they want to put their soul in each chore, which can bring a lot more of job satisfaction to them. Intelligence Jobs that include using grey matter from time to time seems to be more mentally fulfilling for the employees than in those jobs where the utilization of intelligence is not required. Thus, employees are satisfied when they usage their thought process putting their brain in the projects assigned. This can further make them feel that they too have some contribution in the growth of the organization they work for and so they will further try to be creative as well innovative in their thinking process which in turn will keep them satisfied in their jobs. Work Environment Employees are satisfied when they are working in a surrounding that is stress-free. If they feel regular stress and pressure at work then they will remain dissatisfied and will develop fatigues, apathy, headache, muscle tensions, high blood pressure and substance abuse problems. However, a stress free environment can help them becoming more satisfied because they will be confident that their contributions will be appreciated and they will not be fired if they do any kind of mistakes (Hasle et al. 2012). Working environment must include supervisors who can maintain open as well as clear communication, provide employees with some control on their production and can encourage them by praising successful works on a regular basis. 2.Impact of job dissatisfaction on the organization Job dissatisfied employees can have severe impact on the organization as they can range from elevated turnover as well as low productivity to loss in profits and deprived customer services (Ycel 2012). However, to keep the business running apart from the policies, mission, vision and values the most important assets for organization are their human capital; therefore, satisfied employees can only make the organization successful. Dissatisfied employees will devote less time on their jobs and thus, they are less focused on the details of their duties, however due to lack of motivation and attention they often end up with making major errors, which translates to low productivity and this effects the organization by experiencing loss of profits. Moreover, employees who are in the customer service area needs to be satisfied because their dissatisfaction with their jobs can decrease customer loyalty. This is because if employees are not excited regarding their jobs then they will interact less with their clients in a positive or jovial manner therefore, the communication between the employees and customers will not be fruitful. This in turn will make organization lose their valuable customers. In today, competitive market losing customers are considering a huge loss for businesses (Oliver 2014). Dissatisfied employees also has a tendency either to resign or to be terminated as due to dissatisfaction they perform poorly and finally decides to leave the job. Thus, for any organization turnover is very costly (Oliver, 2014). Dissatisfaction can rapidly spread throughout the workplace and others might be encouraged to find employment elsewhere. Moreover, for organization, employee retention is more difficult than turnover because of the environment where employees find themselves to be frequently dissatisfied with their jobs. Every employee is the representative of the organization for which they work and thus, the reputation of the organization highly depends on the employees behavior, actions as well as performance. Therefore, when employees are dissatisfied it becomes an opportunity for the competitors to pull the valuable clients, customers or even the employees towards their side. Thus, dissatisfied employees will always have a negative impact on organizational capability t o reach definite businesses and hire qualified applicant. Dissatisfied employees thus, can have remarkable negative impact on the overall reputation and success of the organizations (Helm 2013). However, it has been observed that when workers are dissatisfied with their jobs they are more probable to experience stress while working. It is the basic human nature that if someone is not doing what they like there are probability of feeling dissatisfied and minor things will make that person feel stressed out and unhappy. Therefore, an employee who is always stressed and unhappy will also affects other employees mind set through his or her attitude (Giauque et al. 2012). Therefore, negative attitude will soon spread all over the workplace and the morale of the employees will decrease which will be very harmful for the organization as a whole. Conclusion To conclude the essay it can be said that apart from money there are several other factors, which are necessary for job satisfaction. As employees, spend maximum of their waking hours in office thus, factors like work culture, job design, rewards, growth, leadership, hobbies, intelligence and lastly, work environment plays a vital role in obtaining job satisfaction. However, job dissatisfaction can severely harm the organization. Job dissatisfaction cannot only give rise to low productivity but also increases employees turnover, loss in profits and underprivileged customer service. Moreover, employees who are dissatisfied will become stressed at minor issues and will affect other employees through their attitude References Atmojo, M., 2015. The influence of transformational leadership on job satisfaction, organizational commitment, and employee performance.International research journal of business studies,5(2). Bang, H., Ross, S. and Reio Jr, T.G., 2012. From motivation to organizational commitment of volunteers in non-profit sport organizations: The role of job satisfaction.Journal of Management Development,32(1), pp.96-112. Belias, D. and Koustelios, A., 2014. Organizational culture and job satisfaction: A review.International Review of Management and Marketing,4(2), p.132. Clark, A., Georgellis, Y. and Sanfey, P., 2012. Job satisfaction, wage changes, and quits: Evidence from Germany. In35th Anniversary Retrospective(pp. 499-525). Emerald Group Publishing Limited. Giauque, D., Ritz, A., Varone, F. and ANDERFUHREN?BIGET, S.I.M.O.N., 2012. Resigned but satisfied: The negative impact of public service motivation and red tape on work satisfaction.Public Administration,90(1), pp.175-193. Hasle, P., Bojesen, A., Langaa Jensen, P. and Bramming, P., 2012. Lean and the working environment: a review of the literature.International Journal of Operations Production Management,32(7), pp.829-849. Helm, S., 2013. A matter of reputation and pride: Associations between perceived external reputation, pride in membership, job satisfaction and turnover intentions.British Journal of Management,24(4), pp.542-556. Hlsheger, U.R., Alberts, H.J., Feinholdt, A. and Lang, J.W., 2013. Benefits of mindfulness at work: the role of mindfulness in emotion regulation, emotional exhaustion, and job satisfaction.Journal of Applied Psychology,98(2), p.310. Oliver, R.L., 2014.Satisfaction: A behavioral perspective on the consumer. Routledge. Terera, S.R. and Ngirande, H., 2014. The impact of rewards on job satisfaction and employee retention.Mediterranean Journal of Social Sciences,5(1), p.481. Wang, Y.D. and Hsieh, H.H., 2012. Toward a better understanding of the link between ethical climate and job satisfaction: A multilevel analysis.Journal of business ethics,105(4), pp.535-545. Wood, S., Van Veldhoven, M., Croon, M. and de Menezes, L.M., 2012. Enriched job design, high involvement management and organizational performance: The mediating roles of job satisfaction and well-being.Human relations,65(4), pp.419-445. Wu, C.H. and Griffin, M.A., 2012. Longitudinal relationships between core self-evaluations and job satisfaction.Journal of Applied Psychology,97(2), p.331. Ycel, ?., 2012. Examining the relationships among job satisfaction, organizational commitment, and turnover intention: An empirical study.International Journal of Business and Management,7(20), p.44.

The Functions of Management Essays - Economy, Accountability

The Functions of Management The Functions of Management When we here the work management immediately we think of personnel. On the other hand management has been called ?creative problem solving.? It is not linked to a specific type of business or organization but it is rather general in a broader spectrum. With any business or organization there is success and there is failure. The success of management is determined on how they accomplished the four functions of management. (Higgins, 1994) Planning: The first step in any business, organization or personal agenda is a plan. Planning is defined as the on going process of developing the business mission and objectives and determining how they will be accomplished. (Higgins, 1994) Another definition is specifying the goals to be achieved and deciding in advance the appropriate actions needed to achieve these goals. (Bateman Let's look at one of our local insurance conglomerate. The plan was to assist families in a time of need and the ultimate goal was to try too make insurance affordable for any one who desired to purchase it. Today this plan is still changing and the necessary changes are being made to accommodate everyone involved. Organizing: The next function is organizing. The definition for organizing is establishing the internal organization structure of the business. To make it simple organizing is assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals. (Bateman & Snell) Looking at the structure of the my most recent employer you would say the internal organizational structure is the top level management (executives), middle level management (managers over departments), and low level management (supervisors, human resources, office and file system) organizing to achieve the mission and goals set forth for the business. Leading: Leading is defined as being able to stimulate people, helping to guide them toward achieving teams and organizational goals. (Bateman Did you know that leading was broken up into two other functions called staffing and directing? Staffing- recruiting, hiring, filling and keep filled with qualified people of all positions in the business. (Higgins, 1994) Directing- influencing peoples' behavior through motivation, communication, group dynamics (learning teams), leadership, and discipline. (Higgins, 1994) There are those of us that feel receiving incentives is motivation to go to work and become high performers, using our brains, and presenting ideas. Here is another example; management planned an entire week for employee appreciation. During this time employees are given gifts and several activities are implemented to demonstrate to the employees how much their hard work and dedication is not overlooked. Great work is done by great team workers. Controlling: The fourth function of management monitors performance and implements changes as they are needed. Coordination or controlling the organizational structure processes and systems to effective reach and efficiently reach goals and objectives. (McNamara, 1997-2008) Some managers believe that when their plans are put in motion things may not turn out as planned so feedback is needed throughout the process. This function and especially monitoring allows management to learn and make changes when necessary. For example, with the growing number of employees our management team decided to create another shift which created more jobs. Then the need for more space was necessary and desk sharing was created. Desk sharing is two individuals in same department share a workstation at different hours. Now there are expansions being added for more employees. Monitoring is a very important aspect of control. (Bateman & Snell) The success of management is known by it's accomplishment of missions, goals, and objectives. There are managers that are skilled and focused on one or two of the four functions but it is imperil that they are equally devoted to all four functions. ?They can be skilled planners and organizers but if the manager cannot lead or control the process of the then the manager cannot reach their full potential.? (Bateman With any business or organization the success lies in how well these functions are implemented. REFERENCES Bateman, Thomas S., and Snell, Scott A. Management: Collaborating in a Competitive World, 7e. http://ecampus.phoenix.edu/content/eBookLibrary Erven, Bernard L., The Five Functions of Management, The Foundation of Management Excel. www.ag.ohio-state.edu McNamara, Carter, M.B.A., PHD. Authencity Consulting, LLC. Introduction to Management, Basics-Definitions (and Misconceptions) About Management, Copyright 1997-2008. www.managementhelp.org. Management Excel Teaching: James Higgins, The

Essay on Marketing and Consumer PsychologyEssay Writing Service

Essay on Marketing and Consumer PsychologyEssay Writing Service Essay on Marketing and Consumer Psychology Essay on Marketing and Consumer PsychologyDiscussion 1: Priming and Consumer BehaviorPriming is the effect of the impact of the foregoing information on the subsequent without active human intervention or, in other words, the activation of specific associations in memory. Using priming effects in groceries marketing is based on creating the impression of freshness and naturalness of products starting from the entry into the store. Thus, in Martin Lindstrom’s (2011) example with Whole Foods, the owners placed fresh flowers and vegetables at the entrance to the supermarket in order to make the primary impression of goods quality in the store as a whole. Having seen definitely fresh foods at the entrance, people transfer the feeling of freshness to the rest of products in the sales area. The use of symbols of purity like water drops and ice contribute to the overall effect, as well as the color associations, which we will further discuss in more detail.Indeed, using colors with c ertain symbols and color combinations to create a certain image is applied effectively today to attract the attention of consumers in both the design of retail areas, packages of goods and means of in-store advertising, and display of goods. Studies show that colors appeal to people’s senses rather than logic: 80% of light and color is perceived by the nervous system and only 20% by vision (Haugtvedt et al., 2008, p. 361). Thus, influence of color on consumer choice can be illustrated by the following experiment (cited in Haugtvedt et al., 2008, p. 367-68). Housewives were given four cups of coffee to taste standing next to the boxes of brown, blue, red and yellow color. Coffee was the same in all the cups, but tasters did not know that. Results showed that 75% of participants noted that the coffee standing next to the brown box, in their opinion, was too strong. About 85% of the subjects found the coffee standing next to the red box most fragrant and tasty. Almost all claime d that the coffee standing next to the blue box was mild, and the one that stood next to the yellow box was weak.In particular, Whole Foods actively uses green as the color of nature and harmony because its light hues directly symbolize freshness, as well as meet the desires of buyers to compensate for the lack of vitamins, fresh fruits and vegetables. Banana growers use a similar mechanism in the example cited by Lindstrom (2011). In general, we can conclude that food marketing becomes more successful with proper use of the color pallet which eventually becomes the corporate identity and causes persistent associations based on previous experience.Discussion 2: Personal BrandingIn the information age recommendations on creating a brand become important not only for material goods, but also for individuals. With respect to the personality, brand can be defined as a stable set of associations, the image formed in the perception of the surrounding people. It is worth saying that the de finition of personal brand, in general, does not differ from the definition of product brand. For example, Chanel perfume is associated with aristocracy, refinement, high price, and personality of Coco Chanel. For connoisseurs of opera baritone Hvorostovsky is associated with a beautiful voice and a bright appearance, the mind immediately recollects such characteristics as the star of the world opera, the soloist of the leading opera houses in the world, as well as the arias he performed in the memory. In both cases there are strong associative images. If the ultimate goal of product brand is to increase profits in the long run, the personal brand depending on the scope of application, in addition to capitalization, may still pursue other goals. For example, a presidential candidate must create a positive and holistic image to make the voters believe and vote in one’s favor. But all in all, the ultimate goal of personal brands is recognition in a particular environment, high reputation, relevance, popularity and increase of the value in the labor market.Indeed, personality brands are subject to the same rules and use the same benefits as product brands: their product sells better, their services are paid higher, they have weight in society and respect of others, they are listened to, and trusted. For example, advertising a particular product, a celebrity actually indirectly vouches for its quality. Typically, this proven strategy brings good fruit to companies, because consumers are more willing to trust the information received from a famous (in other words, almost familiar) person. However, personality brands are not only media persons or celebrities. Professionalism in any field today is regarded as a marketable commodity, and the professional as a brand. Thus, in case of looking for a new job, I would first try to answer a question whether it is authentic to make the CV in the same way as 999 000 others, and then would make efforts to construct my p ersonal brand through applying Dan Schawbel’s three obligatory elements of: value proposition, differentiation, and marketability(Schawbel Buckingham, 2013).Discussion 3: The Effectiveness of Online MarketingToday, companies are starting to use online solutions for all types of marketing tasks from creating awareness to after-sales services, and recognize that online tools are important and effective parts of the marketing strategies. Internet combines the interactive nature of communication, hypermedia nature and the possibility of establishing individual interaction. Global computer network has become both a new communication environment and the market with tens of millions of potential customers with a sufficiently high income level. The main advantages of internet marketing are considered interactiveness, opportunities for most accurate targeting, possibility of post-click analysis which leads to the maximization of indicators such as Site Conversion and ROI of the inter net advertising. Moreover, marketers claim that online tools help them achieve marketing goals throughout their clients’ decision-making process, sometimes in ways that are not consistent with the general ideas of certain tools should be used.As a result, according to the recent survey of CEOs, in the next three years they are most likely to plan to increase the advertising budget for Online Marketing, in particular, for search and video advertising, while budgets for media advertising and mailout are less likely to be increased (Scott, 2013, p. 113-115). In this perspective, the relevant question occurs of how to raise online marketing efficiency through the use of constantly updating mechanisms in the spirit of dynamic online audience. For example, involving social media in the communications process the companies should offer its readers/subscribers not the end sale, but something more interesting and useful, representing a â€Å"transactional† action in the buying process (Scott, 2013; Lindstrom, 2011). For example, if you sell cars, offers applications for test drives through your social media platforms, if you are selling training courses, invite for a free lesson, if you sell consumer electronics, promise a discount coupon, for complex B2B hardware fix number of downloads of brochures and price sheets, etc. In addition, it must be remembered that a robust interaction in real time allows producers to not only respond to comments and feedback of buyers, but also develop the right reputation policy. The brand’s reply to a user’s question or a comment is more important than the comment itself, because the producer’s reaction is the attitude of the brand to consumers that forms buying activity and brand loyalty.Discussion 4: Online DistributionFor quite a long time, the famous Internet retailer Amazon has been intensively testing the fresh food delivery service Amazon Fresh, thus capturing another niche in the market and co mpeting with major players like Wal-Mart.com or Alice.com. Expanding into new segments allows the company to declare itself as a retailer with the largest range of products offering to purchase any type of product not leaving the house.The very idea grocery-shopping online is absolutely in the spirit of the time: it saves time and, depending on local prices, might save money. According to data from Tesco, the share of online food sales in the UK in 2009 accounted for about 3% of the total retail sales of food, while in 2014 online sales of food products are expected to increase to 5.5%, due to the fact that the growing number of consumers begins to positively evaluate the advantage of delivering, wide range, and affordable prices in the online grocery stores (Scott, 2013, p. 159). However, by now Amazon Fresh is mostly presented by third-party sellers, which makes their prices incompatible in many cases, especially if Wal-Mart coupons would be taken into account. In addition, unlike Amazon that doesn’t take back groceries or personal care items, Wal-Mart allows its consumers to return anything bought online to a local store within 90 days. At the same time, willingness to sell products with delivery is a proof of the high level of responsibility that cannot be achieved without special equipment, which involves the use of trucks with refrigerators and sealed compartments, special boxes for food storage, quality control at all stages. Together with attractive wholesale prices and direct manufacturer offers, these advantages of large retail chains are designed to ensure higher customer loyalty in the nearest future.Discussion 5: â€Å"Free† MarketingAccording to behavioral economists, neuro-marketers and copywriting experts, the word â€Å"free† has a huge impact on the buyer. Studies show that consumers cannot help noticing it, miss it or pass it by (Haugtvedt et al., 2008, Lindstrom, 2011). The word â€Å"free† literally means that à ¢â‚¬Å"something is offered for nothing† and even though deep down people perfectly subconsciously realize that nothing happens for no reason and the company certainly gets benefit from something else, every time they hope that â€Å"maybe it is really so this time.†An interesting example of the impact of the word â€Å"free† on consumers was demonstrated in Billund, the international airport in Denmark (Scott, 2013, p. 205). The company decided to carry out the split testing the call to action located on the fourth menu button of their online store, which was proposed to change from â€Å"Buy online† to â€Å"Buy Tax-Free.† Buy Tax-Free in this example meant buying without local Value Added Tax (saving 7-22%). Eventually, the second version showed better results, and surpassed the first one by 49.85% in CTR.Practice shows that neutral inscriptions â€Å"Buy online† or â€Å"Order delivery† do not have any clearly defined economic or em otional effect: they just speak for themselves causing no special feelings, not showing benefits to the client, do not disclose the advantages. In turn, basing on Haugtvedt et al. (2008) research, the phrase including the word â€Å"Free† (tax free, free shipping) has many advantages: 1. Thoughtful valuable offer (assertion giving the user a complete picture of why one should buy a product or use the services of the company); 2. Competitive advantages (better offer capable to interest an online user who surfed today the entire Internet far and wide in search of the best prices and offers); 3. Demonstration of care for buyer’s benefits. This impact on the consumer’s psyche makes the technique of using the effect of the word â€Å"free† one of the most effective in promoting the products, along with the offer of discounts and coupons.

Case Study - Sources of International Law, Non-binding agreements Treaties The WritePass Journal

Case Study - Sources of International Law, Non-binding agreements Treaties Abstract Case Study Sources of International Law, Non-binding agreements Treaties : 75). Nevertheless, the parties to the agreement must intend for it to be binding at international law (Villiger, 1985: 35). This does appear to be the case given that the agreement contains a unilateral Statement because as was confirmed by the International Court of Justice (ICJ) in Australia v France, New Zealand v France 1974 ICJ Rep 253;  unilateral statements of States are legally binding in appropriate circumstances. The legal status of this agreement is that it is therefore a Treaty and legally binding. As such, Iran will no longer be sanctioned for developing a nuclear programme, which they claim to be for peaceful purposes. Are Resolutions of the SC sources of International Law/Binding? Resolutions of the SC generally have binding effect; Legal Consequences for States of the Continued Presence of South Africa in Namibia (South West Africa) notwithstanding SC Resolution 276 (1970) Advisory Opinion of 21 June 1971, although there has been some focus by the ICJ on their other effects, such as authorising effect and (dis)empowering effect (Basak, 1969: 385). The effect of the resolution will, nonetheless, depend entirely on its type . This is because a SC resolution may either be a recommendation or a decision, which are not clearly defined in the Charter. As a result, it is often difficult to determine the legal effects of such resolutions (Johnson, 1955: 107), however the Court generally refers to binding resolutions as decisions and non-binding resolutions as recommendations; Certain Expenses of the United Nations (Article 17, Paragraph 2 of the Charter) [1962] ICJ Rep 151, at 163. SC resolutions resolution are binding if they create obligations on its recipients and if they are made under Chapter VII (Action with Respect to Threats to the Peace, Breaches of the Peace and Acts of Agression). Since the Joint Action Plan agreement imposes obligations on its State parties and contains a threat to the peace, it is likely that this will again render it a binding resolution. However, it has been pointed out by Hollis that the agreement is not binding on the basis that it implies something aspirational rather than required.(Hollis, 2013: 1). This is evident from the wording; The goal for these negotiations is to reach a mutually-agreed long-term comprehensive solution that would ensure Iran’s nuclear programme will be exclusively peaceful (Geneva, 2014: 1). Therefore, whilst it seems that the agreement is a legally binding resolution, the fact that only recommendations are being made may suggest that it is not and sceptics have   argued that the plan is just a false front for the Iranians in order to have sanctions lifted (Midwest Diplomacy, 2013: 1). Therefore, although SC sources of international law are binding, it has been questioned whether Iran should be provided with the ability to develop their nuclear programme even further as this could have disastrous effects (Zand, 2014: 1). In case of conflict between this agreement and previous SC Resolutions which one should prevail? The determination as to whether SC decisions possess an overriding binding effect will be determined on a case by case basis. However, it is usually the case that SC recommendations will not have an overriding binding effect; Questions of Interpretation and Application of the 1971 Montreal Convention Arising from the Aeriel Incident at Lockerbie (Libya v UK) Preliminary Objection [1998] ICJ Rep 9, at 26,   whilst SC decisions will; Reparation for Injuries Suffered in the Service of the United Nations [1949] ICJ Rep 174. Therefore, if the Joint Action Plan is merely a recommendation then this will not be binding and will therefore   not prevail over previous SC Resolutions. If the agreement is a decision, however, then it will be prevail as it will have a binding effect. In Lockbie, Provisional Measures [1992] ICJ Rep 3 it was held by the ICJ that pre-empting obligations that flow from traditional sources of international law can be overridden by the normative powers of the SC in order to ensure that peace and security is maintained, yet the binding effect of resolutions will depend on their language, the discussions leading up to it and the provisions of the Charter being invoked (Oberg, 2005: 879). In Application for Review of Judgment no. 273 of the United Nations Administrative Tribunal (‘Mortished affair’) [1982] ICJ Rep 325 Resolution 34/165 reversed the prior decision in Resolution 33/119 in order to avoid two incompatible legal effects co-existing. Therefore, because SC Resolutions 1696 (2006) of 21 July 2006 and 1737 (2006) of 26 December 2006 will be incompatible with the new agreement, they may be reversed if the new agreement has an overriding binding effect. This is highly beneficial for Iran since they deemed the previous resolutions unfair on the basis that they had received different treatment to other States. Comment on the parties of this agreement. What does it say about the equality of States in practice? The doctrine of equality of States covers both legal equality and political equality. Legal equality deals with the legal relations that exist between States, whilst political equality deals with the distribution of economic and military power between States. Because Iran appears to have been given exceptional powers under the new agreement, it is likely that these new powers will be considered contrary to this principle. This is because Iran is effectively being given additional powers to control its nuclear program and is also being protected from any sanctions imposed   by other States. As the doctrine   seeks to ensure that all States are treated equally under international law, States ought to have the same rights and responsibilities as each other (Kelsen, 1952: 156). As this is not being effectuated under this agreement, it is clear that this principle is being contravened. Nevertheless, there is an exception to the doctrine in cases where there has been a breach of the pe ace or an act of aggression that threatened international peace and security. Therefore, because Iran has stated that they aimed to develop nuclear energy for peaceful purposes, the violation of this doctrine will be permitted (Nahar, 2005: 1). This agreement thereby illustrates that the equality of States doctrine may not actually be workable in practice since the doctrine may be contravened if the aim is to maintain international peace and security. Conclusion Overall, it appears as though Irans agreement with the SC and Germany is a Treaty and will therefore have binding effect. This is because the agreement has been made purely to maintain peace and security. Although Irans activities have been met with some suspicion over the years, they have continued to state that the peaceful nature of their activities merely aimed to develop nuclear energy. As this agreement does appear to be a Treaty, it is likely that it will be capable of prevailing over previous SC resolutions. This is welcoming for Iran who were subjected to unfairness as a result of resolutions 1696 and 1737, although   not all would agree with this decision. Hence, many would argued that the agreement conflicts with the equality of States doctrine. Nevertheless, because Iran have stated that they are acting in the interests of national security,  the doctrine will be capable of being breached. Accordingly, the Doctrine is therefore not always workable and in this instance , Iran are being treated more favourably than other States. References Basak, A. (1969) Decisions of the United Nations Organs in Judgements and Opinions of the International Court of Justice; Thierry, Resolutions of international bodies in the jurisprudence of the International Court of Justice, Collected Courses, Volume 167. Johnson, A. (1955) ‘The Effect of Resolutions of the General Assembly of the United Nations’, 32 British Year Book of International Law 97. Dixon, M. (2007) Textbook on International Law, London, Oxford University Press. Geneva. (2013) Joint Plan of Action [Online], Available: http://im.ft-static.com/content/images/d0fa3682-5523-11e3-86bc-00144feabdc0.pdf [15 January, 2014]. Fitzmaurice, M. and Elias, O. A. (2005) Contemporary Issues in the Law of Treaties, Netherlands, Eleven International Publishing. Hollis, D. B. (2012) The Oxford Guide to Treaties, London, Oxford University Press. Hollis, D. B. (2013) The New Iran Deal Doesn’t Look Legally Binding. Does It Matter? Opinio Juris, [Online], Available: http://opiniojuris.org/2013/11/24/new-us-iran-deal-doesnt-look-legally-binding-matter/ [14 January 2014]. Kelsen, H. (1952) Principles of International Law, London, The Lawbook Exchange. Kerr, P. K. (2013) Irans Nuclear Program: Tehrans Compliance with International Obligations Congressional Research Service, CRS Report, R40094. Oberg, M. D. (2005) The Legal Effects of Resolutions of the UN Security Council and General Assembly in the Jurisprudence of the ICJ European Journal of International Law, Volume 16, Issue 5. Midwest Diplomacy. (2013) Understanding Iran and the Nuclear Joint Plan of Action [Online], Available: http://egiuliani.wordpress.com/2013/11/24/understanding-iran-and-the-nuclear-joint-plan-of-action/ [14 January 2014]. Nahar, S. (2005) Sovereign Equality Principle in International Law [Online], Available: globalpolitician.com/print.asp?id=4351 [14 January 2014]. (1968) Treaty on the Non-Proliferation of Nuclear Weapons Multilateral, [Online], Available: https://treaties.un.org/doc/Publication/UNTS/Volume%20729/volume-729-I-10485-English.pdf [13 January, 2014]. Villiger, M. E. (1985) Customary International Law and Treaties: A Study of their interactions and interrelations, with special consideration of the 1969 Vienna Convention on the Law of Treaties, BRILL.   Ã‚   Zand, L. (2014) Organisations Warn Senate Against New Iran Sanctions Fellowship of Reconciliation, [Online], Available: http://forusa.org/blogs/leila-zand/62-organizations-warn-senate-against-new-iran-sanctions/12813 [20 January, 2014].

Market Analysis Essay Example | Topics and Well Written Essays - 1000 words

Market Analysis - Essay Example Home players want appropriate individual experience while online gamers want opportunities of good time to cooperate and compete with other players and socializing. Based on the current access of internet statistics and patterns of buying games, researched by analyst groups, the number of online game customers in the United States is approximately 100 million. On the broader global market, this may extend to approximately 400 million customers. The content of the present paper is a market analysis of CanGo Company Inc. The purpose of this market research/analysis is to determine how the company can increase its sales volume before the end of this year. This analysis presents CanGo’s market strengths and opportunities. CanGo is a company that was founded in a couple of years ago and the goal of this market analysis paper is to get the company in the right channel. The largest opportunity of the company at present is to get a stable online game and run (Bloomberg, 2009). CanGo has established the right platform of increasing its sales volume and attracting a large number of customers. This is the fastest way of getting the name of the company in the market. Online gaming is currently touching millions of potential clients internationally. The size of the online gaming industry is currently experiencing a very strong growth. Most of the Digital Software Associations estimate that the total of online gaming sites’ users is currently increasing from 10 to 15 percent every month. In CanGo Company Inc. The estimates are that the customers of online gaming will adjust from $ 2 billion in 2013 to approximately five billion dollars by the end of this year. According to the Internet Moms. Com, E-Commerce is currently becoming more common. The reason is that internet shopping and hectic lifestyle with E-Commerce is highly convenient and time saving. There are predictions that the e - commerce market will